Umag: The Ultimate 2026 Summer Guide

Umag is the first city you encounter when entering Istria from the north, a place that perfectly blends Mediterranean charm with sporting spirit and luxury. Known worldwide as the host of the ATP tournament, Umag offers much more than just tennis – it's a city of lavish hotels, top-tier restaurants, and a beautiful historical core that was once a summer retreat for Roman nobles.

Tennis and the ATP Spirit

Every July, Umag becomes the center of world tennis. THE GORAN IVANIŠEVIĆ STADIUM within the Stella Maris resort is the heart of these events, but the atmosphere overflows to the entire city. Even outside the tournament season, Umag offers superb sports facilities and a tennis academy attracting professionals and amateurs worldwide. If you seek an active seaside holiday, Umag is unparalleled as the best destination in the northern Adriatic.

Historical Core and Wine Roads

UMAG'S OLD CORE is situated on a small peninsula and exudes authentic Venetian architecture. A stroll along the old walls and through narrow stone alleys will take you back in time, while waterfront restaurants are ideal for enjoying Istrian truffles and fresh seafood. INSIDER TIP: Umag is surrounded by some of the best wineries in Istria. Dedicate a day to touring the wine roads in the hinterland (such as Savudrija and Brtonigla) and taste the famous Istrian Malvasia directly from the producers. Beaches in Umag, especially in the Katoro and Stella Maris zones, proudly fly Blue Flags for cleanliness and organization, offering a perfect combination of rocks, concrete plateaus, and pebbles under the warm Istrian sun.